If you are already using different social media sites to market your business and website, you may have decided to look into a few other sites, such as Pinterest. Believe it or not, the photo-sharing website provides a great opportunity for you to spread the word even further.
In fact, when you use Pinterest correctly, you could end up having several posts that go viral. If you do not know how to use Pinterest for marketing, try using the tips below.
Creating Boards on Your Account
After you have started your business account on Pinterest, you may want to immediately begin creating boards. It only takes one minute to create a board, choose a name for it and decide whether you want to have it public or private. Because you want people to see what you are posting, make sure the settings are set to public so that everyone on the site can see the photos you upload.
One specific board should be dedicated specifically to the products you sell. Choose an optimized name for the board using keywords that describe what types of images people will see when they click on it.
Add a decent description to the board that explains what people can expect to see and where they can find the merchandise. Do not forget to use keywords in the description because it will help Pinterest users find your board a bit easier.
Uploading Photos and Making the Most of Them
Take the best pictures of the products you are selling or use the stock photographs that you have of them, whether you sell clothing, jewelry or even body care items. Upload each picture individually to the board. As soon as you upload one picture, you will be prompted to add a description. Put the exact brand, style and design of the item and include the price in the description so that the Pinterest users are aware of how much it will cost them if they decide they want that item.
There is something known as Promoted Pins. You may need to sign up to get on the waitlist for it. However, it is a great option for getting some additional recognition for your very best pins. If you decide to use this option in the near future, you will be able to watch the progress you are making to determine whether or not the specific pin you have chosen to promote is helping you gain even more traffic.
Following and Supporting Others
If you would like to have the support of the consumers, spend some time following other boards too. You can even re-pin some of the different photos that you see on Pinterest that may relate to some of the stuff you sell. Make sure to add those pins to a separate board instead of the one that you use to upload photos of your own inventory.
Knowing how to use Pinterest for marketing is important. When you use the site in the right way and spend time pinning on a daily basis, you should start to see a lot more traffic coming to your website from the social site.