Although Facebook has many detractors, it’s still the top social media platform. Many people use it, and most of those people are extremely engaged. It’s an excellent tool for businesses, and it has helped many companies to broaden their audience in a big way.
However, simply having an active Facebook page isn’t enough. In order for a company to truly be successful, they’ll need to develop a Facebook marketing strategy. With several strong strategies and a fair amount of effort, any company should be able to see results.
Businesses should keep these tips in mind they work to hone the way they use Facebook. They can dramatically increase efficiency.
Use a Site’s Existing Traffic
Many companies focus on bringing new traffic to their Facebook page, without taking the traffic that their site is already receiving into consideration. Forging a connection between an existing site and a Facebook page can increase return traffic dramatically.
Businesses should make sure that their website contains links to their Facebook in a prominent location. It’s a good idea to place buttons in the header of a site as well as at the top and bottom of blog posts. When people are connected to a site on Facebook, they’re unlikely to forget about it.
Take Advantage of Insights
Facebook provides a number of useful tools to its users. One of those tools is insights. They allow page owners to see the times that their fans are typically online, and the times at which their posts seem to be seen.
A page owner can use these insights and make sure that they post their content at a time during which it’ll be able to make a big impact. Scheduling tools mean that posts can always be made at the ideal time, even when the page runners have other plans.
Try Facebook Ads
While many people who run websites and smaller businesses balk at advertising, Facebook ads offer a tremendous value for the money. Business owners should try purchasing a few inexpensive, targeted ads and see what the return on their investment is. It’s likely that they’ll be very impressed.
One of the biggest issues that site owners encounter is that they simply can’t get people to like their page. A lack of likes can make a negative impression, which means it’s important for sites to increase the likes they have fast.
Thankfully, there’s a simple way that site owners can get the likes they need: contests. Business owners simply need to hold a contest that anyone who likes their page can participate in. Few people will unlike the page at the end of the contest, which means that even one small contest can have a hugely positive impact.
While using Facebook is important for businesses, it’s even more important that companies develop a strong Facebook marketing strategy. Social media is one of the most powerful tools in any content marketer’s arsenal, and they should make sure that they’re taking full advantage of it.